When Gleb Kuznetsov first encountered computers as a teenager in the 1990s, he sensed a divide. Some people could unlock the power of this new tech, while others were left behind. This experience shaped not only his career as a product designer but also his philosophy about technology’s role in society. Today, decades after his first design project at fifteen, Gleb is building Osyle, a company at the intersection of human judgment and artificial intelligence. His career reflects a belief that technology should adapt to people, not the other way around.
Growing Up With and Against Technology’s Limits
Gleb’s early years straddled two unique realities. While his generation was discovering computers for the first time, his parents’ generation remained mystified by them. He remembers the challenge of explaining even simple technical concepts to his family, who had no frame of reference for this new digital reality. This divide, he realized, was not just generational, but structural. Computers had made life easier for some but much harder for others. From the outset, Gleb was determined to close that gap.
The Roots of a Design Philosophy
As Gleb’s career progressed, he became deeply aware of the importance of interface design. The earliest computer systems relied on command lines, accessible only to those who spoke their language. The introduction of graphical user interfaces, like Windows, changed everything, making computers much more usable for the average person. Yet Gleb saw that even these improvements had limits. The need for truly intuitive, visual, and playful interfaces…a way for people to interact with technology as naturally as they do with physical objects remained unmet.
The AI Revolution and Its Blind Spots
As artificial intelligence became a dominant force in technology, Gleb noticed a new gap emerging. AI promised to transform everything, but in practice, it was often limited by its reliance on outdated data and by the restrictions placed on it for safety and regulatory reasons. AI could provide information and alternatives, but struggled with judgment and taste. It could not think or decide in the human sense, and often failed to recognize its own mistakes. Worse, as AI became more widely adopted, a new generation was increasingly relying on its outputs, potentially unaware of its flaws.
Why Osyle? A Vision for Human Centric AI
Osyle is Gleb’s answer to these challenges. The company is focused on two key areas: understanding how humans make decisions and creating generative interfaces that enable visual, playful, and natural interaction with technology. By analyzing how people use existing applications like booking travel or making purchases, Osyle is building a data-driven layer that connects business objectives with user experience. The goal is to enable systems that not only provide information but also understand why people make the choices they do, and support better judgment.
Generative Interfaces: The Next Leap
One of Osyle’s innovations is the development of generative interfaces. Unlike traditional chatbots or command-line tools, these interfaces offer users visual previews and intuitive controls. Inspired by how people interact with spreadsheets and desktop environments, Osyle’s approach lets users see and shape the outcomes they want, rather than relying solely on text-based prompts. Gleb believes this is the logical next step for human-computer interaction; a way to move beyond the limitations of both old interfaces and current AI systems.
A Mission Shaped by Experience
Gleb’s motivation is deeply personal. Having spent his life at the crossroads of technology and design, he sees Osyle not just as a business but as the story of his life. He has gathered a team of experienced designers and developers from established institutions to help realize his vision. For Gleb, building Osyle is a rare opportunity to address the shortcomings he identified as a teenager, and to create technology that truly serves people.
Looking Ahead: The Future of Judgment and AI
As AI continues to evolve, Gleb warns against blind faith in its abilities. Judgment, taste, and the uniquely human capacity to learn from mistakes will become even more critical in an AI-native world. Through Osyle, he hopes to instill these qualities into the next generation of technology, aiming to keep humans at the center of decision-making, even as machines become more capable. In doing so, Gleb is not only building a company but contributing to ongoing discussions about the direction of technology.
