Can I just say I’m very into Amazon’s early Prime Day deals this year?
I know, I know, it feels like Prime Day is every day — but that’s only because the retailer is a shopping buffet of anything and everything. But trust me, Prime Day is different.
The annual event is making its summertime return on June 23 and goes through June 26. That’s nearly a full work week of major discounts on haircare, makeup and skincare favorites to look forward to!
Early deals have already begun to drop, so if you can’t wait until the big event to shop, you don’t have to.
The Post Wanted team will be rounding up the best products to shop (as we do) leading up to the event and throughout, but this is my opportunity to share my five-star favorites in the beauty division that everyone *always* asks me about. As a beauty report, this is what I live for.
I can list a full encyclopedia of beauty buys, but I’m narrowing this down to my top 10. With this concise list, you’ll know these are my tried-and-true recommendations based on formula efficacy, value and surpassing any internet or marketing hype.
If Crest 3D Whitestrips Sensitive is already on your wishlist, it’s worth grabbing before Prime Day — even at a smaller discount. These strips are specially formulated for sensitive teeth while still delivering noticeable whitening results in as little as a few weeks. They’re ADA-accepted, enamel-safe and use the same whitening ingredient dentists use, making them a convenient and affordable alternative to professional treatments.
I love the medicube Zero Pore Pads because they make my skin feel instantly smoother and cleaner without being overly harsh. The dual-textured pads gently exfoliate with AHA and BHA while helping clear excess oil and minimizing the appearance of my pores.
They’re quick, easy to use and keep my skin clear, soft and glowing.
Simply put, the L’Oréal Paris True Match Lumi Glotion because it gives my skin a natural, lit-from-within glow without looking glittery or overdone. The lightweight formula feels hydrating and comfortable, and I can wear it alone, mix it with foundation or use it as a highlighter for extra radiance.
Sometimes, I can’t believe it’s this affordable — now even more so with Prime Day discounts already happening! It instantly makes my complexion look healthier, brighter and more luminous, which is why it’s a staple in my makeup routine.
It’s a 10 Miracle Leave-In Product is an actual miracle, making my hair so much easier to style while keeping it soft and smooth. It tames frizz, detangles stubborn knots and adds lightweight moisture without weighing hair down. Whether I’m blow-drying, curling or wearing my hair naturally, it leaves my strands looking polished, healthy and effortlessly styled.
The Shark FlexStyle because it gives me salon-quality blowouts, curls and smooth styles with one lightweight tool. The interchangeable attachments make it easy to dry, volumize and style hair quickly, while the intelligent heat control helps minimize heat damage.
After reviewing it, I’ve come to love how it saves me time, replaces multiple styling tools and leaves my hair looking polished and full of volume.
The Round Lab Birch Juice Moisturizing Sunscreen SPF 50+ PA++++ came straight home from South Korea with me, and I love it because it gives my skin powerful daily sun protection while feeling more like a lightweight moisturizer than a traditional sunscreen.
The birch juice, hyaluronic acid and niacinamide leave my skin hydrated, smooth and naturally radiant without any greasy residue or heavy white cast. It layers beautifully under makeup, feels comfortable all day and keeps my skin looking fresh and healthy.
Belif me when I say, I love the belif Super Drops Niacinamide Golden Glow Serum because it instantly gives my skin a radiant, lit-from-within glow while helping brighten and even out my complexion over time. The lightweight formula absorbs beautifully without feeling greasy and it’s easy to wear alone or under makeup for an extra boost of luminosity.
It leaves my skin looking healthy, smooth and glowing, which is why it has become a staple in my skincare routine.
Your Amazon Prime Day FAQs, answered
What is Amazon Prime Day and when is it?
Prime Day is Amazon’s biggest sale of the year, offering deep discounts on bestsellers and everyday essentials. This year’s event runs from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
How long is Prime Day?
This year, shoppers can take advantage of four days of Prime Day deals: Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
What’s new about Prime Day in 2026?
In addition to pushing up the sale to June, Amazon is including several new programs and promotions, including:
- Today’s Big Deals program: New daily discounts up to 50% off or more
- New deals dropping as often as every five minutes during the sale
- Prime members gain access to exclusive travel deals
- Prime members who spend $15 or more on a qualifying online grocery order have a chance to win free groceries for a year
- Prime members who set up a deal alert with Alexa have a chance to win a $1,000 Amazon gift card
- Through June 26, Prime members can get a large pepperoni or cheese pizza from Little Caesars for $5
- Through June 26, Prime members who purchase a new car through Amazon Autos get a $1,500 Amazon gift card
Do you have to be an Amazon Prime member to shop?
Prime Day and all its amazing discounts are exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.
What are the best deals?
From reporting on Amazon sales for years, we can tell you for certain that Prime Day is the ideal time to stock up on beauty and skincare staples, score big-ticket tech for less, bestselling vacuums, and comb through the massive catalog of Amazon best-sellers. Plus, since this year’s sale runs before Father’s Day and the Fourth of July, expect to see discounted gifts for dads, Americana-themed deals and summer hosting essentials.
Is it worth it?
We certainly think so! Prime Day is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials. Our team diligently sorts through all the offers to find you only the very best items to grab on sale.
When is the next Prime Day?
Already wondering when Amazon’s next Prime Day is? We expect Amazon’s October Prime Big Deal Days sale event to return in fall 2026. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.
This article was written by Victoria McDonnell, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best sheet masks on the market, and a rinse-and-repeat review of the best shampoos for all hair types and budgets. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.
