The wait is over: Amazon Prime Day 2026 is officially here, running from June 23 to June 26, 2026.
This four-day shopping marathon is overflowing with the best Prime Day deals of the year, making it the perfect opportunity to finally pull the trigger on those high-ticket items you’ve been eyeing.
Whether you’re browsing Amazon for the highly anticipated Lightning Deals or just hunting for a specific upgrade, investing in premium products is much easier to justify when you’re scoring a massive discount.
To access these exclusive markdowns, you just need an active membership. If you aren’t signed up yet, you can easily sign up Amazon Prime here with a 30-day free trial.
From top-tier espresso machines to high-end tech and luxury beauty tools, our shopping editors are updating this page by the minute to bring you the ultimate splurge items that are absolutely worth the investment.
Right now, you can lock in incredible savings, including up to 40% off across all Prime-exclusive deals and a lot more.
How We Find the Real Deals
Here at The Post, we don’t just diligently fact-check to call out fake news — we also relentlessly price-check to get you inflation-beating bargains you can trust. Before we recommend a single Prime Day purchase, our experienced bargain hunters put every “deal” through our price-checking gauntlet:
- The Background Check: We use hardcore tracking tools like CamelCamelCamel, Keepa and Amazon’s own Alexa to audit price history, ensuring mega sales aren’t just regular prices in disguise.
- The Retail Rivalry: We diligently cross-reference competitors like Walmart and Target to guarantee you actually see the lowest price on the web.
- And We’re Live: We track real-time trends and update our live coverage 24/7, keeping pace with shopper needs and retailer fluctuations.
Looking for more ways to shop the sale? Bookmark our Prime Day Main Page for comprehensive coverage, check out our massive Live Blog for even more top-rated picks, and read through our Prime Day FAQ below for expert shopping tips.
Now, it’s time to check out our favorite splurge-worthy deals to add to your cart before they sell out.
Best Splurge-worthy Prime Day Deals
Apple AirPods Pro 3
Whether you’re studying, traveling, or working out, headphones are a must-have daily item. The Apple AirPods Pro earbuds are equipped with features like noise cancellation, water and sweat resistance, long battery life and spatial audio. Four pairs of silicone tips are included, as well as a charging case.
Breville Smart Oven Air Fryer Pro
This Breville convection oven handles everything from baking and roasting to air frying, dehydrating, and it can even proof dough. So why not save some of yours? Thanks to Element iQ technology, the heat spreads evenly every time, and its spacious interior fits a whole 14-pound turkey with ease.
Experience immediate, portable cooling relief with the innovative Shark ChillPill on sale for the first time. Utilizing advanced InstaChill dry-touch technology, it delivers refreshing temperature control without the mess of melting ice. Just ask our wellness writer, Miska, who used hers after a 6-mile run and was “blown away” by how well it cooled her off.
Ulike Laser Hair Removal Device
Achieve permanent, salon-level hair reduction at home with the FDA-cleared Ulike Air 10 IPL Laser Hair Removal Device. Featuring advanced ice-cooling technology, this fast and virtually painless tool offers a highly effective, long-lasting hair removal solution for the face and body.
Oura Ring 4
Discreetly monitor your health data with the ultra-lightweight Oura Ring 4. This highly accurate, premium smart ring utilizes advanced biometric sensors to track sleep patterns, readiness and daily activity, delivering personalized wellness insights straight to your phone. We love it, so read all about it in our extensive Oura Ring review.
Whether you’re stocking up with 60 servings of the OG AG1 or adding the latest sleep supplement AGZ to your cart, support your daily nutrition, gut health and energy levels with the AG1 family of products — on major sale. All of the comprehensive, highly bioavailable daily foundational nutrition supplements are packed with essential vitamins, minerals and probiotics.
Create custom frozen treats at home with the viral Ninja Creami Ice Cream Maker. Capable of transforming everyday ingredients into gelato, sorbet and milkshakes, this innovative kitchen gadget is a standout among culinary Prime Day deals.
Fitbit Versa 4 Advanced Health and Fitness Smartwatch
Optimize your wellness routine with the Fitbit Sense 2. Featuring built-in GPS, sleep monitoring, and stress tracking, this smartwatch is one of the top wearable tech Prime Day deals.
Oral-B iO Series 9 Electric Toothbrush
The Oral-B iO Series 9 Electric Toothbrush doesn’t just clean — it orchestrates a five-minute symphony of sparkle, complete with brush strokes so precise you’ll wonder if your mouth hired a conductor. With its color-coded AI guidance and whisper-quiet motor, it’s like having a tiny dental coach cheering, “You’ve got this!”
Dyson Airwrap Origin
The Dyson Airwrap Origin uses powerful airflow and controlled heat to style and dry hair simultaneously, without extreme heat damage. Equipped with a smoothing brush and a long barrel for effortless curls, this all-in-one tool we reviewed delivers salon-worthy results while protecting your hair’s natural shine. Not sure? Read our comprehensive Dyson Airwrap vs. Shark FlexStyle review to see how it holds up.
iRestore Professional Laser Red Light Therapy for Hair Growth System
Combat thinning hair at home like we do with the FDA-cleared iRestore Professional Laser Hair Growth System. Utilizing medical-grade red light therapy, this device is a standout wellness highlight for Amazon Prime Day 2026.
Philips 3300 Series Fully Automatic Espresso Machine
Craft perfect lattes and cappuccinos effortlessly with the Philips 3300 Series Espresso Machine. Featuring LatteGo and SilentBrew technology, it is a top-tier upgrade among coffee maker Prime Day deals that’s ended up on our best espresso machine list following our last round of testing.
Apple Watch Series 11
Stay connected and track your fitness with the latest Apple Watch Series 11. Featuring a larger wide-angle OLED display, advanced health sensors including hypertension notifications, and exceptional battery life, it is a premier wearable tech find for Amazon Prime Day 2026. Don’t forget to read how the Apple Watch vs. Garmin pans out in our dedicated review.
Vitamix Ascent X2 Blender
After testing a variety of Vitamix Blenders, we can vouch that the brand is worth the hype. We’re especially fans of the Vitamix Ascent X2 Blender, which comes with three blending programs, a self-timer, self-cleaning, and other bells and whistles that make it a must for culinary enthusiasts. From smoothies to soups to pulverizing ice, this blender really does it all!
Breville Barista Express Espresso Machine
Do you really want to step up your home coffee game? Bring third-wave specialty coffee into your kitchen with the Breville Barista Touch. Featuring an intuitive touchscreen and automatic milk texturing, this premium machine guarantees café-quality results.
Experience all the best Prime Day streaming deals seamlessly with the 4K Ultra HD streaming and Wi-Fi 6E support with the Amazon Fire TV Stick 4K Max. Delivering fast navigation and a vibrant picture, this plug-in smart device is a highly anticipated entertainment upgrade for Amazon Prime Day 2026.
Enjoy distraction-free reading with the newest waterproof Amazon Kindle Paperwhite. Boasting a crisp, glare-free 7-inch display and adjustable warm lighting for eye comfort, it remains an essential tech pickup during Amazon Prime Day 2026.
Elevate your smart home setup with the compact Amazon Echo Dot 5th Gen. Delivering rich, room-filling sound and seamless Alexa voice control for music and home automation, it is a consistent top seller for Amazon Prime Day 2026.
Enjoy unparalleled acoustic performance with the legendary Bose QuietComfort Wireless Headphones. Designed for all-day comfort and featuring customizable noise cancellation modes, they are a highly sought-after audio accessory for Amazon Prime Day 2026.
Nourish and hydrate dry lips overnight with the best-selling Laneige Lip Sleeping Mask at its best price of the year. Formulated with vitamin C and antioxidants, our Beauty Director put this viral Korean skincare product to the test, and there isn’t a better time to buy than along with all your Prime Day deals.
Brighten your smile safely at home with the Crest 3D Whitestrips Professional Effects. Clinically proven to remove years of tough set-in stains, this dentist-recommended and New York Post-reviewed enamel-safe kit is a staple among our personal care Prime Day deals. (We suggest you stock up now.)
Is Hydro Flask the new Owala, is the new Stanley? Who knows, and who cares. The Hydro Flask Insulated Stainless Steel Water Bottle is a damn good water bottle at an insane discount. Equipped with TempShield double-wall vacuum insulation and a leak-proof top, this durable stainless steel bottle is an essential companion for hiking, workouts or even just the office.
Experience luxury resort-level comfort at home with the highly rated Beckham Hotel Collection Bed Pillows — at their lowest price of the year. By the end of Prime Day, this team will all wish we could be on ours. Filled with a plush, down-alternative cooling gel fiber, these supportive and breathable pillows offer superior spine alignment for all types of sleepers.
Relieve muscle tension and speed up recovery on the go with the ultra-durable Theragun Therabody Relief massage gun. Delivering deep, targeted percussive therapy, it is a top-tier wellness tool for athletes and fitness enthusiasts. For Prime Day this and other Theragun products are on massive sale — some, like this one, at their lowest prices of the year.
Sure, they say it is a “kids’ toy,” but we can guarantee it’s fun for the whole family. As one of the most popular toys under the Christmas tree in 2025, it was so popular that it beat out XBOX and brought out 1990s Black Friday-worthy crowds when it was sold out ahead of the holidays. The best thing about this little guy is that it packs up easily for vacation. Cards during the rain? You can keep ’em, we’re bringing our Nex Playground.
Your Amazon Prime Day FAQs, answered
What is Amazon Prime Day and when is it?
Prime Day is Amazon’s biggest sale of the year, offering deep discounts on bestsellers and everyday essentials. This year’s event runs from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
How long is Prime Day?
This year, shoppers can take advantage of four days of Prime Day deals: Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
What’s new about Prime Day in 2026?
In addition to pushing up the sale to June, Amazon is including several new programs and promotions, including:
- Today’s Big Deals program: New daily discounts up to 50% off or more
- New deals dropping as often as every five minutes during the sale
- Prime members gain access to exclusive travel deals
- Prime members who spend $15 or more on a qualifying online grocery order have a chance to win free groceries for a year
- Prime members who set up a deal alert with Alexa have a chance to win a $1,000 Amazon gift card
- Through June 26, Prime members can get a large pepperoni or cheese pizza from Little Caesars for $5
- Through June 26, Prime members who purchase a new car through Amazon Autos get a $1,500 Amazon gift card
Do you have to be an Amazon Prime member to shop?
Prime Day and all its amazing discounts are exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.
What are the best deals?
From reporting on Amazon sales for years, we can tell you for certain that Prime Day is the ideal time to stock up on beauty and skincare staples, score big-ticket tech for less, bestselling vacuums, and comb through the massive catalog of Amazon best-sellers. Plus, since this year’s sale runs before the Fourth of July Americana-themed deals and summer hosting essentials.
Is it worth it?
We certainly think so! Prime Day is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials. Our team diligently sorts through all the offers to find you only the very best items to grab on sale.
When is the next Prime Day?
Already wondering when Amazon’s next Prime Day is? We expect Amazon’s October Prime Big Deal Days sale event to return in fall 2026. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.
For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.
